The Fashion Houses Selling Expensive Dresses That Don’t Really Exist

Earlier this year, San Francisco businessman Richard Ma spent $10,000 on a dress created by The Fabricant, the world’s first digital-only fashion house. The problem is that the dress didn’t really exist outside the digital world.

Digital-only clothes are so new that most people haven’t even heard about them, but some experts believe they will one day be a flourishing industry. But why would anyone be interested in fashionable garments that don’t exist in the physical world? If you can’t put them on and show them off, what’s the point? Well, that’s what makes them so interesting, you can actually put them on (sort of) and show them off on social media, in fact that’s actually their main purpose.

“Once the world got introduced to social media, clothing production increased massively. It’s all about ‘the fake reality’ – we have to understand that people are buying things to wear once and be pictured in, they never wear these clothes again,” Ronny Mikalsen, CEO of Scandinavian fashion brand Carlings, told Evening Standard.

Social media has created a serious sustainability crisis in the fashion industry, with popular brands like Zara taking just a few weeks to get new designs into production and keep up with demand from young consumers. That’s where digital fashion comes in. When you want to show off some cool new clothing, all you have to do is pay digital-only fashion houses to create something for you. They’ll layer it over one of your photos and make it look like you’re actually wearing it.
Iridescence, the $10,000 dress that The Fabricant created for Richard Ma’s wife, was silver and silky in its composition, and when it caught the light, it twinkled. It was just the kind of unique clothing you would want to show off. But digital fashion doesn’t have to be expensive. Carlings launched its own digital collection in October of last year, with items priced as low as $11. The whole collection sold out in just one week.

The interesting thing about digital clothing is that the price you pay per article only covers the cost of having it fitted to one picture. If you’d like to “wear” it in another photo, you have to pay an extra fee.

As crazy as paying for digital clothing sounds for most people, experts believe it will become big business in the not so distant future.

“This will never replace physical clothing. We will always need those items, but they’re not the items you want to express yourself, they don’t show the other side of your personality, which the younger generation are all keen to do,” Ronny Mikalsen said.

“Digital fashion will become an important part of every fashion business’ future business model. It’s not going to replace everything, but it will be an important part of that,” Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion, added.



Accessories,8,Art,24,Autos,15,Beauty,201,Bollywood,9,Books,5,Business,119,Career & Education,39,Cars,8,Cartoons,8,Celebrities,18,Consumer Trends,6,Crime,45,Design,10,Destinations,104,Economy,2,Entertainment,209,Environment,14,Exhibition,7,Family,3,Fashion,495,Features,54,Fitness,71,Food,103,Food and Drinks,9,Games,21,Gastronomy,9,Health,4009,Hollywood,2,Home and Decor,13,Home and Garden,3,Hotels,31,Household,1,Internet,26,Juicy,370,Lifestyle,3218,Local,12,Mortgages,2,Movie,46,Movie Reviews,3,Music,54,Music Review,2,New York,1,Newsmakers,6,Odd News,163,Offbeat,760,Opinion,53,People,35,Photos,106,Politics,17,Protest,2,Real Estate,51,Relationships,54,Restaurants,29,Restaurants & Gastronomy,3,Science,91,Sports,153,Technology,434,Top News,78,Transport,30,Travel,4189,Trends,6,TV,11,U.S.,365,Weather,3,Women's,1100,World,94,
U.S. Daily News: The Fashion Houses Selling Expensive Dresses That Don’t Really Exist
The Fashion Houses Selling Expensive Dresses That Don’t Really Exist
U.S. Daily News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy