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Victoria Beckham spices things up for Target

Victoria Beckham x Target

AFP Relaxnews

Victoria Beckham has unveiled her long-awaited affordable fashion line for the supermarket chain Target, with a little help from the Spice Girls.

The high-end designer has taken to social media to offer a glimpse of the new VB x Target collection set to hit stores on April 9.

[post_ads]Beckham has clearly taken a personal approach the project, with a campaign video set to the strains of the Spice Girls track "Spice Up Your Life," in a heady throwback to her girl band days. The playful clip features female models playing with little girls, in a clear reference to the designer's own relationship with her daughter Harper.

The 200-piece collection, which covers womenswear and childrenswear for girls, toddlers and babies, riffs on a fun, playful aesthetic. The girls section includes multiple floral print t-shirt dresses, transparent raincoats and patterned romper suits, with lots of gingham and stripes thrown in. For the grown-ups, there are black and white panelled dresses inspired by Alice in Wonderland, silky-looking bomber jackets featuring floral embroidery, and vibrant color-blocked pieces with scalloped necklines that give off a Sixties mod vibe. Toddlers and babies get bunny rabbit jacket and pants sets and pleated rompers. Finally, there are matching mother-daughter ensembles for the ultimate family fashion fix.
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"It was about celebrating my relationship with Harper," Beckham told WWD of the collection, adding: "It's a range that reflects what I think of as the more playful side of my own style."

The VB x Target collection will go on sale on April 9, with pieces priced from $6 - $70, and can be previewed at www.target.com. The range will be also be sold at https://www.victoriabeckham.com. To watch the campaign video:
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Daily News: Victoria Beckham spices things up for Target
Victoria Beckham spices things up for Target
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